The impact of technology on people can be overwhelming. The afternoon program is therefore focused on the impact on people and the participants’ daily lives. Rogier van Kralingen, author of The Outerweb shows the ‘dark side’ of technology and how to deal with that. In the last part of the day, participants learn how to apply data in their daily work. From proposition to prototype: which data is needed, how can you learn from customer feedback, which data will be gained using the prototype, how will this new proposition affect employees’ daily work lives, how is success measured, and so on. With an average participant score of 8 ‘Digital in a Day’ was very successful for PostNL and Sound.