Product and Market Validation

Validate or die! Test, test and test again. Sound helps you test in 3 steps, whether there is a market need, what that need looks like, and to what extent your idea, product or service can satisfy that need. Sound can help you stop wondering what (and if) you should build and if people will actually want to buy it. We enable you to make a Sound choice when it comes to validating your idea.

One of the most important aspects of launching a new service or entering a new market is validating that there is a need for what you offer. There is nothing more discouraging than spending your time and money creating a product that you think customers will love, only to realize that there’s no interest when you go to market. Doing this yourself can prove difficult – it is not uncommon to have tunnel vision and be blind to the negative aspects. Sound will help you validate, it’s what we do and love. 

We help you validate through product and market discovery, competitive analysis and interviews. Our experts will help you to discover what the right track is by creating a problem definition, exploring, solutioning and prototyping to define a product or market that is valuable, useful and feasible. 

Then we will explore and analyze the current market and competitive landscape to help you mitigate risk and build confidence in your idea. Sound will evaluate the market for your product to ensure there’s enough demand to build a viable business. 

We will iteratively help you meet your customer and other stakeholders. Through interviews Sound will help inform product and market decisions by validating problems, solutions and pain points. Through asking the right questions, we can determine if your idea solves a big problem, who your potential buyers are, and ultimately whether or not there’s a market for your product.

We’ll help you every step of the way by testing for you if there is a need, what that need looks like, and to what extent your idea fits that need. Don’t gamble, but validate!

KPN is a Dutch provider of telecom and IT services and provides consumers landlines, mobile connections, internet, and TV. They also provide complete telecom- and IT services for the business market. As the telecom market stabilized in the Netherlands years ago, IT services are important to KPN for growth. The relatively new proposition ‘Workplace’ is one of those services where IT and Cloud services are combined and has the potential to help KPN grow their business.
In 2020 Citius Fiber, a new player on the glass fiber player, launched. The brand stands for reliable and affordable access to internet, TV and (landline) telephony. Together with BAM Infra Telecom, Citius Fiber started developing a glass fiber network in Prinsenbeek in 2020, with the goal to give 5.000 households access to Gigabit internet. Citius Fiber and BAM Infra Telecom were responsible for the (technical) preparation, building permits, financing, and the development and maintenance of the network.
PostNL is one of the largest postal companies operating in the Benelux; their core business is the efficient delivery of post. Like any other postal company, PostNL is dealing with a decline of the traditional postal business and a steep growth of the parcel business. The impact of new technologies and digitization is enormous. Together with PostNL Sound developed a customized workshop to increase awareness of the impact of digital among employees of PostNL.
The retail market is an always changing, fast moving market, requiring its’ players to be adaptable and future-proof. Focusplaza is a food and DYI-retail member organisation. They select the most insightful developments and trends and organise inspiring events, informative workshops and study-trips abroad for their members.
Where IT cooperation used to be found in shared IT environments, Sound sees an increasing need to unbundle these shared IT environments (including shared Microsoft tenants and workplace equipment), between municipalities and other agencies. Security, information security and the need for greater flexibility are considerations here.
VRTogether aimed at radically improving the digitally augmented social experience by innovating how media formats are used